Banyan Tree Counseling & Wellness
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    • Britt Stewart
    • Bru Ramirez >
      • Bru Ramirez, Psicoterapeuta Licenciada
    • Christine Ridley
    • Emily Ortiz Badalamente
    • Emily Rodgers
    • Hayley McCraw
    • Jared Brinkerhoff
    • Jennifer Cui
    • Leslie "Les" Gura
    • Lisa Carpenter
    • Maggie Latta-Milord
    • Miriam Dineen, Psychiatric Practitioner
    • Sarah Vanderpool
    • Savannah Ornt
    • Simone Banks
    • Tess Job
    • Tiffany Woods
    • Yubi Aranda Sandoval
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      • Christal Stewart, Billing Administrator
      • Emu Aragon, Administrative Support
      • Emilia Lipnicki, Intake Coordinator
      • Jamee Nunnery, Administrative Support
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      • Chantal D. Hayes
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      • Graham Hayes
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Jennifer M. Cui, MSW, LCSW
Licensed Clinical Social Worker

she/her
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Today’s world can be chaotic and challenging to navigate, perhaps in ways that we have not encountered before. Jennifer strives to create a safe space for couples and individuals to be their authentic selves, particularly in times of life transitions such as the death of a loved one, new parenthood, and retirement or job change. She is passionate about diversity and inclusion, and knows that not all people or families look the same, sound the same, or act the same. She utilizes a holistic, collaborative approach that meets each individual where they are. Jennifer implements techniques from cognitive behavioral therapy, dialectical behavior therapy, and mindfulness, amongst others, to tailor the therapeutic experience for each client’s unique situation. 

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⬇️

Qualifications

Jennifer graduated from Tulane University with a BS as a double major in biology and psychology, after which she stayed at Tulane and completed her masters degree in neuroscience. She then attended North Carolina State University, where she completed her masters degree in social work (MSW) and is currently a licensed clinical social worker (LCSW) in North Carolina.​
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Background

Jennifer began her counseling career in hospice and palliative care, where she learned the importance of supporting entire family systems through difficult transitions. Her work in a regional hospital's birth center provided invaluable experience supporting new parents during the vulnerable perinatal period. This combination of experiences allows her to help couples navigate both relationship challenges and the profound changes that come with expanding their family.
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In her community-based practice, Jennifer has worked extensively with individuals, couples, and families in their homes, developing practical strategies that fit real-life situations. Her approach to couples therapy integrates communication skills, emotional connection techniques, and practical tools couples can use in their daily interactions.
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Specialization

The benefit of social work training is the wide range of tools and techniques that one can utilize for a broad range of issues. Jennifer has experience in many specialties, including perinatal mental health, parenting, loss, grief, caregiving, and aging. In addition, she has training in sex therapy, couples therapy, and family counseling. She utilizes a solutions-focused, client-centered approach to support and empower all of her clients in a way that is best suited to their own unique needs. 

As a certified therapeutic horticulture practitioner, Jennifer offers couples and individuals an innovative path to healing through nature-based interventions. This approach complements traditional therapy methods, particularly for clients who benefit from experiential learning and mindfulness practices.

Jennifer's certification in nutrition counseling further enhances her holistic approach, allowing her to address the important connections between physical well-being, mental health, and relationship functioning— especially critical during the perinatal period when nutritional needs impact both maternal mental health and family dynamics.

Personal Life

Growing up in a mixed race multicultural military family, Jennifer lived internationally, including the UK, South Korea, and Japan, until her high school years. She settled in Winston Salem 15 years ago with her husband, two children, and rambunctious dog Archie. Time at home includes fostering dogs through a local rescue agency, hot yoga, exploring all of the fun new restaurants and cafes that Winston Salem has to offer, and adventuring in the outdoors with her family.
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Individual Counseling    •    Psychiatric Services     •     Medication Management    •     Nutrition counseling
   COUPLES & FAMILIES      •     CHILDREN & TEENS     •     EDUCATIONAL ADVOCACY

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​Phone:

ph: (336) 448-4451
fax: (336) 450-1884

Winston-Salem Locations:

3303 Healy Dr Suite B +
3305 Healy Dr

Winston Salem, NC 27103

**In-person and telehealth!
Wilmington Location:

​206 N. 4th St, Suite 15
Wilmington, NC 28401
​

**Wilmington is accepting telehealth clients. In-person availability September 2025!**
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If you are in a life threatening situation call 1 (800) 273-8255 or use these resources to get immediate help.

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  • Home
  • Book Appointment
  • About Us
    • About Us
    • Our Story
    • Mission & Values
    • YouTube Channel
    • Blog
    • Crisis Resources
    • JEDI Philosophy
  • Services
    • Services
    • Psychiatry | Medication Management
    • ADHD
    • Autism Assessments >
      • Book ADOS-2 Assessment
    • Coaching
    • Couples >
      • Angel Joel, LCMHCA - Couples Therapist & UNCG PhD Candidate | Winston-Salem, NC
      • Lisa Carpenter, LMFT, Couples & Relationship Therapist
      • Jared Brinkerhoff, LCMHC, Couples & Relationship Therapist
      • Jennifer Cui, LCSW, Couples & Relationship Therapist
      • Discernment Counseling
    • Discernment Counseling
    • Educational Consulting | Special Needs Advocacy >
      • Jordan Peterson, MEd, MA, LCMHCA - Educational Consultant & Advocate
    • Exposure & Response Prevention for OCD
    • Groups & Webinars
    • Nutrition
    • Parenting + Family Therapy
    • Play Therapy for Children
    • Separation Counseling + Collaborative Parenting
    • Telehealth
    • Therapy for Teachers
    • Trauma
  • Meet Our Team
    • Meet the Whole Team!
    • Abby Olmstead
    • Adrienne Fisher
    • Alexa Brenner DeConne
    • Amber Miner
    • Andrea Miles
    • Angel Joel
    • Autumn Martin
    • Brittany Proxmire
    • Britt Stewart
    • Bru Ramirez >
      • Bru Ramirez, Psicoterapeuta Licenciada
    • Christine Ridley
    • Emily Ortiz Badalamente
    • Emily Rodgers
    • Hayley McCraw
    • Jared Brinkerhoff
    • Jennifer Cui
    • Leslie "Les" Gura
    • Lisa Carpenter
    • Maggie Latta-Milord
    • Miriam Dineen, Psychiatric Practitioner
    • Sarah Vanderpool
    • Savannah Ornt
    • Simone Banks
    • Tess Job
    • Tiffany Woods
    • Yubi Aranda Sandoval
    • Administrative Staff >
      • Christal Stewart, Billing Administrator
      • Emu Aragon, Administrative Support
      • Emilia Lipnicki, Intake Coordinator
      • Jamee Nunnery, Administrative Support
    • Leadership Team >
      • Jamie Cullen
      • Chantal D. Hayes
      • Jordan Peterson
      • Graham Hayes
  • Fees & Insurance
    • Fees + Insurance
    • Pay My Bill
  • Hiring
    • Hiring Therapist
    • Hiring Psychologist
    • Hiring PMHNP/PA
  • Client Portal